Softcore Studio is a creative studio led by Art Director and writer Nasera Alayon, whose work sits at the intersection of beauty and culture.

Softcore is best known for its Art Direction contributions to brands like ONE/SIZE and Freck Beauty.

THE POETRY OF DESIGN //

THE POETRY OF DESIGN //

Our designs have appeared at major retailers globally such as Sephora and Urban Outfitters. Our work has been featured in Newsweek, The Dieline, Skin in the Game, Who What Wear, Flood Magazine, and The Manual

Classically rooted in graphic design, Softcore Studio brings a sharp appreciation for typography, visual systems, and narrative technology to its work, especially within the beauty and lifestyle industries.

Softcore is proudly based in Los Angeles and collaborates with clients worldwide.