SOFTCORE IS SKINCARE MEETS COSMETICS

• BEAUTY WITH INTENTION•

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Form Meets Function:
The Art & Strategy of Beauty Design

Beauty isn’t just seen; it’s felt.

True luxury beauty goes beyond the surface.
It’s about emotion, identity, and the connection between product and person.

From Indie Darling to Sephora Shelf

Before Softcore Studio, Nasera Alayon was the founding Art Director at Freck Beauty,
where she developed the brand’s complete visual system alongside founder Remi Brixton.

As a day-one creative, Nasera helped define Freck’s bold, clean aesthetic, breaking industry conventions and shaping the visual language that came to define the “indie beauty” era.

Her creative direction built the foundation that carried Freck from startup concept to Sephora shelves worldwide, cementing her reputation for building founder-led brands with cult credibility.

That legacy continues in Softcore’s work:
brand worlds that feel new and necessary in the future landscape of beauty.